At Fresh Help Maui, our mission is to combat food insecurity by providing nutritious meals to vulnerable communities, support our local fishermen by creating sustainable circular economic opportunities, and educate our community on the importance of sustainable fishing practices.
We are dedicated to fostering a resilient and self-sufficient food system that honors Maui’s rich cultural heritage and natural resources. Through collaboration, education, and community engagement, we strive to build a healthier, more sustainable future for all residents of Maui County, including Lanai and Molokai.
A visionary nonprofit organization founded by Chef Brian Etheredge and Chimo Ship with a powerful mission to combat food insecurity and support sustainable fishing practices on the island. At its core, Fresh Help Maui provides nutritious, locally sourced meals to vulnerable communities in need. By leveraging Maui’s abundant natural resources, the organization helps ensure that everyone, regardless of their circumstances, has access to wholesome, healthy food. This initiative not only addresses immediate food insecurity but also fosters long-term solutions that contribute to the health and well-being of Maui’s most underserved populations.
In addition to tackling food insecurity, Fresh Help Maui is committed to supporting local fishermen and creating a sustainable circular economy. By partnering with Maui’s fishermen, the organization helps to maintain the viability of the local fishing industry, ensuring that both the community and the environment benefit from sustainable practices. Fresh Help Maui provides an essential market for local catch, allowing fishermen to sell their goods in a way that supports their livelihoods while reducing the carbon footprint associated with importing seafood. This partnership creates a mutually beneficial system that promotes economic resilience, environmental responsibility, and food security.
Education is another key pillar of Fresh Help Maui’s mission. Chef Brian Etheredge and Chimo Ship are dedicated to raising awareness about the importance of sustainable fishing practices and the need for responsible stewardship of Maui’s marine resources. Through community outreach, workshops, and collaborative events, Fresh Help Maui aims to inspire both locals and visitors to adopt sustainable eating habits and support ethical food production. By fostering a deeper understanding of the island’s fisheries and the challenges they face, the organization hopes to create a more informed and engaged community—one that values both its food systems and the future of its environment.